Kjersten Merila | Owner + Co-founder of Her Spirit Photo Cred: By Rebecca Studios

Kjersten Merila | Owner + Co-founder of Her Spirit Photo Cred: By Rebecca Studios

Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice.  Vodka’s the game, Her Spirit’s the name.  Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing.  50% of the profits from Her Spirit will be given back to female entrepreneurs. Kjersten’s goal was to create something bigger than herself and have fun doing it.  When she’s not out creating a buzz for Her Spirit, she works full time in the Healthcare industry, spends time with her rescue pup, and works with her husband on how to take the Her Spirit brand to the next level.  Vodka will be released in the fall of 2017!  


Each week, Her Spirit launches two podcasts called 'It's All About Her'.  Not only is there a check in with Kjersten, but these podcasts also highlight inspiring women entrepreneurs who share their story with all of us.  Below, you get small glimpse into this week's fierce female!  

Check out the podcast on iTunes, or go to the Her Spirit Podcast page to listen!


Erica and Shanna Stennes | Owners, S.S. Baits Co.

Erica and Shanna Stennes | Owners, S.S. Baits Co.

We are the Stennes Sisters, Erica and Shanna. 

We have lived in the MN North woods our entire lives. Growing up in a rural area, on a lake, ensured plenty of time on the water. As children many of our summer days were spent preening and modifying our tackle to better catch the elusive monsters of the lake. As adults we developed and expanded our skills to create one-of-a-kind lures that the fish can not resist.

We work from our shop at our home in Bemidji MN. We use traditional, woodworking lure craft with new finishing techniques. We begin with raw wood and create our lures using the highest quality materials and durable processes. We treat our woods to increase durability and resilience to ensure your bait will last fish after toothy fish. Our goal is to create a lure that you will pass on for generations, a bait like your grandfather used to rely on. We use a variety of mediums to finish our lures and floats, creating unique results, that we guarantee the fish have never seen before. We have created a core group of bait styles to choose from, or we can custom create the style, size, action and finish that you want, we are happy to help make your bait dreams a reality. Guaranteed.

Our Mission Statement:

S.S. Baits Co. is a family owned company, striving to create custom lures and lure finishing services. Allowing anglers access to the lures that give them the confidence they need to catch the trophies they target. This is accomplished thorough durable processes, quality materials and a direct focus on customer satisfaction via communication andour commitment to integrity; creating a quality lure that can be enjoyed for generations of anglers.

We make lures because it is our passion, we sell lures because trophy fishing is yours!

The Stennes Sisters are proud members of the National Fishing Lure Collectors Club which is a non-profit, educational, international organization founded in 1976.