How does 'HALF BACK TO HER' work?


  • 30 days to apply - APPLICATION HAS CLOSED FOR 2019

  • 30 day review process -FINISHED FOR 2019

  • 30 days online voting - OPEN MAY 1 - May 31, 2019

APPLICATION PROCESS:  Each year, there will be an application available via the Her Spirit Vodka Website.  The Entrants will have 30 days to complete their application through the Her Spirit Vodka website.  Official Rules will be posted, but a few major things to remember are, the business must be majority (51%) woman owned, the Entrant must be a legal resident of MN, the business must be based in MN and the Entrant must be at least 21 years of age.

REVIEW PROCESS:  An Advisory Board, made up of women in business from different demographics and areas of expertise, will have 30 days to vet the applicants using an objective scoring method.  It will be narrowed down to the finalists who will be featured back here on the website for 30 days. 

VOTING PROCESS:  This is where YOU come in!  We feel, since it's your dollars working overtime and YOU make the giveback possible, we feel your dollars should have a voice.  It might be a business right in your own community, it might be a business that will employ another 5 people, it might be a business that would help you, YOU get to vote and play a part in who will win the giveback!

The business with the most votes wins!  The recipient of the Grant will be announced in June 2019!

See below to read more about the 2019 Grant Finalists and to cast your VOTE!

Leonetti Confetti celebrates women in recovery by hiring them to make confetti! The mission for our business is simple: to spread kindness & economic opportunity around like confetti. Each piece of our colorful confetti is as unique as the women who make it by hand in Minneapolis, MN, and we love creating cute confetti concoctions for all of life's celebrations!

Our confetti with a cause can be made to order in a wide range of custom colors perfect for events, weddings, and photo shoots, and we craft every order using only 100% recycled tissue paper.  Whenever you buy a Leonetti Confetti creation you're helping us make the world a brighter place for people in recovery, which we think is a good reason to celebrate! 

This spring we're launching confetti print canvas bags hand painted by women in recovery as part of a collaboration with local artist Laura Bergren (True Ethic) + Freeset, an organization empowering women out of human trafficking by providing jobs in textiles -- a dual give back that just means so much more. Spread opportunity, spread joy! 

Kylee Leonetti, Owner | Leonetti Confetti


My passion and purpose are rooted in being of service to others and is consistent across all of the roles I get to play in my life: mom, wife, friend, and most recently – business owner! Whatever the problem or project, I believe it will be better if we work on it together.

My vision for Hands & Feet (now Spoonful Apparel) started with an idea to create apparel with messages that inspire, encourage and motivate – and ultimately start a new conversation.

After staying home 11 years to raise my girls I decided to rejoin the workforce in 2014. My search led me to school district 279, where I worked as a teacher’s assistant in a Maple Grove preschool room for four years. In 2016, while working in our classroom, I met a 4-year-old boy who became the inspiration for the mission behind Hands & Feet (now Spoonful Apparel).

I believe that we are all here for a unique purpose, and through that purpose, to make the world a better place. Hands & Feet (Spoonful Apparel) gives 50% of all profits to help fight childhood hunger because we believe children deserve better.

I was born and raised in Minnesota, and currently live in the northwest suburbs with my biggest fan & husband of 23 years (Eric), two girls (Sydney - 16, Reese - 11), and our black lab Josie. If you stop over for a visit, you’ll likely find me in the kitchen pursuing two of my other passions, cooking and baking.

Susan Elwer, Founder | Hands & Feet (now Spoonful Apparel)

Click HERE to vote for the 2019 HALF BACK TO HER Grant Recipient!